A creative who specializes in crafting visually compelling narratives across diverse mediums.
Working with trusted clients like Adidas, Under Armour, Icarus Football, CLUBELEVEN, V Magazine, GQ Middle East, Condé Nast Traveller Middle East, Elyanna, and more, I have not only contributed my design expertise but also embraced leadership roles. Known for my creativity, drive, and respectfulness, I am committed to fostering environments of improvement, success, and ethical integrity.
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After pursuing a BFA in Communication Design from the prestigious Parsons School of Design in New York City—a distinction I earned with honors— I successfully started my own soccer-specific media group, Extra Time Media Group, which currently includes two divisions; a quarterly printed magazine (Extra Time Magazine), and a creative studio.
Beyond my professional pursuits, I am a fluent speaker of English and Arabic, reflecting my versatile communication skills and cultural adaptability. Soccer is more than just a hobby; it’s a passion that enriches my life with teamwork and strategic thinking. Whether on the field or behind the screen, I am always in pursuit of excellence and innovation. -
Zeid Jaouni completed his education at Parsons School of Design with honors in BFA Communication Design, in New York, NY.
Exhibitions:
Dubai, United Arab Emirates
ICD Brookfield Place
WAW.Exhibit
Featured:
GQ Middle East
Burberry
Adidas Originals
Esquire Middle East
Conde Nast Traveller Middle East
Bloomingdale’s
Tag Heuer
Calvin Klein
Assouline
Luxury Magazine
Les Benjamin
Khaleej Times
Gulf Today
The National
Mille World
Global Art Daily (GAD)
Level Shoes
Featured Projects
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Red Havas PR (Middle East) invited me to help create a zine to promote the Adidas Adilicious campaign, where 11 restaurants around the globe received a highlight shoe, one being in Dubai.
Adidas chose Ravi Restaurant to showcase Dubai; a popular and traditional Pakistani & Indian eatery, serving since 1978.
This zine highlights the Adidas global campaign, its collaboration with Ravi Restaurant, and the culture and community within this restaurant.
Awards: Cannes Lions International Festival of Creativity: Bronze for PR
Dubai Lynx: 1x Integrated Grand Prix, 1x Entertainment Grand Prix, 1x PR Grand Prix, 1x Gold, 1x Silver, 2x Bronze
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In collaboration with Under Armour, I designed and produced a limited-edition photo book celebrating the UA × Mansory partnership — where sports performance meets automotive precision.
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Extra Time Studios is a creative studio and media company dedicated to global football culture. As the parent company of Extra Time Magazine, we tell stories that go beyond the pitch — through print, film, photography, branded content, and experiential projects. Rooted in editorial integrity and visual storytelling, our work explores the intersections of sport, identity, and community. From collaborating with leading brands to spotlighting grassroots movements, Extra Time Studios exists to reimagine how football is seen, felt, and celebrated around the world.
Work
Under Armour Editorial
Editorial Photoshoot Creative Direction & Production
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For Issue 4 of Extra Time Magazine, we collaborated with Under Armour to concept, art direct, and produce a custom editorial photoshoot spotlighting the launch of their Magnetico Elite 4 football boot and their Terrace Collection. The campaign was designed to align with the issue’s theme, Rivals, highlighting the speed, precision, and confidence the boots inspire on the pitch. From creative direction to final layout, the project fused product storytelling with culture-forward aesthetics, bridging performance and style for a new generation of players and readers.
Freelance Type Designer
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Collaborating closely with Elyanna, the Palestinian-Chilean sensation under Universal Arabic Music, I've crafted unique typography for her hit albums and singles, blending Middle Eastern culture with Western vibes. My work, deeply rooted in my Arab heritage, elevates the visual storytelling of her music, making an impact from Coachella to music videos. This partnership highlights the importance of authentic cultural expression and collaboration in the music industry.
Founder & Creative Director
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Extra Time Magazine is a quarterly independent publication exploring football's cultural, personal, and artistic dimensions. We delve into unique stories beyond the pitch with each issue, highlighting the game’s impact on individuals, communities, and global culture. As the founder and creative director, I lead all aspects of the magazine, from concept development to production and design.
We currently released 5 issues of the magazine.Key highlights:
Collaborations with international brands, photographers, and designers.
Exclusive interviews with athletes, fans, and creative professionals.
Thoughtful storytelling paired with visually compelling layouts.
Unique themes for each issue, including rivalries, unconventional fútbol, and personal connections to the sport.
Extra Time Magazine is a platform where football meets creativity, offering readers a fresh perspective on the beautiful game.
CLUBELEVEN
Editorial Design & Art Direction
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I worked with CLUBELEVEN to design their inaugural print magazine, The Soccer Odyssey — a bold, editorial-forward publication exploring the cultural, emotional, and aesthetic dimensions of the beautiful game. The design of the magazine was made with the intention of ensuring each spread captured the spirit of soccer through immersive storytelling and striking design.
From the front cover to the final detail, the project was rooted in elevating independent soccer media while honoring CLUBELEVEN’s mission: to reflect the depth, diversity, and poetry of the sport. This first issue set the tone for a new kind of soccer publication — one that feels as collectible as it is readable.
Cookit.
Social Media Design & Direction
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Cookit.ae approached us to create a cohesive series of social media posts that would strengthen their online presence and complement their existing brand. With their core identity already established, our role was to translate that branding into a digital context — shaping visuals, layouts, and messaging tailored for social media. Beyond applying their design language, we worked to understand the voice, tone, and key narratives Cookit.ae wanted to communicate. The result was a consistent, engaging content system that not only aligned with their identity but also gave them a stronger platform to connect with their audience and grow their presence online.
Editorial Design & Creative Exploration
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A Journey of Discovery and Mastery. During the 2020 quarantine, I embarked on a personal mission—not merely to refine my skills and techniques but to delve deeper into the essence of creativity itself. This project became an exploration beyond the visible, unearthing the ability of experimental art and allowing my vision to crystallize into forms meant to inspire and awaken.
My work mirrors the complexity and diversity of life itself, reimagined through the lens of graphic art. This initiative was self-driven, a pure expression of my commitment to growth and my desire to push the boundaries of conventional design.
Editorial Design & Creative Exploration
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This thesis explores the Arabic adaptation of the Latin language. Today, with diversity constantly growing, we as designers, need to cater to our audience(s) by allowing outsider cultures to feel welcomed. Type adaptation is a growing study that is constantly improving, so how can one language adapt to another while still sharing the same identity and message? As an Arab, who was raised in the Middle East, and now living in the West, I experience life through the culture and languages. I have spent my semester concepting and creating an Arabic typeface based on the Latin-based font Warnock (originally created by Robert Slimbach) that documents my journey in connecting both cultures.
*Thesis Project @ Parsons School Of Design.
Design & Creative Exploration
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Fikra is an Arabic word that translates to ‘idea’, showing importance to different thoughts and knowledge to express a concept, and in our case, to express our organization. We are Fikra and we want to show the world the power and creativity that the Arab creators have within them, to step out of the shadow and make a name for ourselves. Fikra’s key concept and value is aptitude, to express natural abilities.
*Completed for a project based assignment @ Parsons School of Design.
Editorial Design & Creative Exploration
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A baby board book, collaborated with Dert, designed and created to uplift infants and toddlers into a greater understand of their surroundings, to start the education young in order to elevate and develop their reading and vocabulary skills.
This book speaks about Wild Life animals and their strong willed personality. Having a brave and strong personality is very important, therefor adjusting such learning to infants and toddlers will help them grow into stronger individuals.
Design & Art Direction
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Tik Tok, a video-sharing platform originally known as musically, has over 2 billion downloads and 500 million users. Their strategy is to allow individuals to show their creativity, knowledge, and precious moments.
An essential rebranding is important to take place in order to express the idea of energetic personalities within the app, thus progressing the logo with a symbol to express the idea of energy.
*Completed for a project based assignment @ Parsons School of Design.
Editorial & Creative Exploration
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Ethernal Optimist, an article based book, designed in the favor of fashion and its current diversity lead by the visionary Virgil Alboh. This book speaks about the rise of Virgil Abloh and his essence of Art Direction in diversifying the fashion industry.
6 chapters, 6 articles, 1 story.
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DAZED MENA 100 2025: A curated list selecting the most innovative, provocative creatives of 2025.
202Cannes Lions International Festival of Creativity: Bronze for PR (adidas x Havas ME)
Dubai Lynx: 1x Integrated Grand Prix, 1x Entertainment Grand Prix, 1x PR Grand Prix, 1x Gold, 1x Silver, 2x Bronze (adidas x Havas ME)
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